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The DRK Blog

The DRK Blog
Beyond Our Four Walls

A Guide To A Less Intimidating Business Conference

Posted by Sarah Kotlan

Feel at home when you’re out of town.   What happens when you have to trade your cubicle for a crowded...More

January 18, 2017

Where To Begin: The Copy vs. Design Debate

Posted by Sarah Kotlan

Should you start with copy or design? This long-debated question has yet to reach a verdict. Copywriters and designers go head...More

January 16, 2017

Marketing Trends to Be on The Lookout For in 2017

Posted by Sarah Kotlan

2017 came knocking on our door to which we swung open and promptly invited in. It celebrated with us, had a drink...More

January 10, 2017

The Beauty of Simplicity in Advertising

Posted by Sarah Kotlan

There is power in simplicity – a kind of power that leaps right off the page and keeps us reading a...More

January 4, 2017

3 Ways to Increase SEO

Posted by Sarah Kotlan

Content is only as valuable as those who see it. You may create a compelling podcast, article or infographic, but your...More

December 27, 2016

Unwrapping the Secret Behind Holiday Advertising

Posted by Sarah Kotlan

Advertisers have a trick or two up their sleeve this time of year.   Turning on the TV or flipping through...More

December 9, 2016

What your Favorite Thanksgiving Dish says about your Po...

Posted by Sarah Kotlan

Turkey – The leader of the pack. The devourer of this delicious carnivorous dish is a born leader who sets the...More

November 23, 2016

How to Reel in your Audience

Posted by Sarah Kotlan

Writers make horrible fisherman.   A fisherman goes out to the lake hoping for a nibble, but a writer expects a...More

November 18, 2016

The 3 C’s of Blogging

Posted by Sarah Kotlan

Blogging is about personal connection. Think of grabbing a cup of coffee with a colleague. It is casual, involves some small...More

October 28, 2016

Do They Know Your Name? – 8 Ways to Build your Br...

Posted by Sarah Kotlan

What do you think of when you hear the name Coca-cola Co.? Is it the red and white cursive logo? Maybe...More

October 21, 2016

Growing Online Starts with Solid Roots

Posted by Sarah Kotlan

Photo Credit: GettyImages.com These days social media platforms are popping up like weeds – Not to say that social media platforms...More

August 26, 2016

5 Ways to improve your digital marketing

Posted by Jordon Frauen

The digital marketing landscape is always radically changing. And with every change and every shift – sprouts another 10 new digital...More

October 23, 2014